Abstract

The Methods of Persuasion used in the E-marketing Advertisements and their Reflection on the Purchasing Behaviour of Iraqi Youth: A Field Study

Abdulhussein Juhi Mozan Al-Saedi, Dr. Kareem Meshat Zalaf Al-Moussawi

Volume: 12 Issue: 4 2022

Abstract:

Scientists consider that the appeal to the mind is the mental criterion for persuasion, which is the strongest and most influential, followed by the appeal to the heart, which represents the symbol of emotion, in the persuasive process. The Iraqi (field study) with several sub-questions, to achieve several research goals, based on the theory oriented to the research, which is (the theory of media persuasion), which we see as the most appropriate theory for the problem of this research, its questions and objectives, based on the intellectual heritage represented by the methods of persuasion in electronic advertisements and their reflection on young consumers. The method used is the survey method, as it is one of the most appropriate approaches to media studies, and is consistent with the topic, problem and objectives of the research based on the analytical descriptive approach, as well as the questionnaire tool for all data and information related to the field study of the research sample represented by the Iraqi youth in the Iraqi governorates (Baghdad, Nineveh and Basra) and the adult Their number is (668) researched.

DOI: http://doi.org/10.37648/ijrssh.v12i04.007

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