Abstract

THE IMPACTS ASSESSMENT OF INDIAN CULTURE ON PAKISTANI SOCIETY IN FAISALABAD

Muhammad Asim

Volume: 2 Issue: 3 2012

Abstract:

Every society has its own a particular culture and a culture is an identity of any individual and nation. Pakistani culture is based on Islam and Islam is the religion which is professed and practiced by the people of Pakistan. The present study was about “The impacts assessment of Indian culture on Pakistani society in Faisalabad city”. The objectives of the study were to assess the impacts of Indian culture on Pakistani tangible and intangible culture (norms & values); and also to identify the role of mass media in promoting Indian culture in Pakistani society. A sample of 120 respondents was selected from Faisalabad city through multistage sampling technique. The results of the present study demonstrated that all of the respondents were well aware of the hostile and adverse impacts of Indian culture on Pakistani society. Such as our language, dressing, life style, performing and visual art, values and norms are highly influenced by Indian culture. Mass media particularly cable TV network was found a key factor to spread Indian culture in Pakistani society. It is concluded that it is the liability of Government, mass media, cable operators and every citizen of Pakistan to follow original Pakistani culture and lead their lives according to the philosophy of Islam.

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