International Journal of Research in Social Sciences & Humanities
International Peer Reviewed (Refereed), Open Access Research Journal
E-ISSN : 2249 - 4642 | P-ISSN: 2454 - 4671
IMPACT FACTOR: 8.561 | SJIF 2020: 6.179
RELEVANCE OF FRED PRINCIPLE TO CELEBRITY ENDORSEMENT : AN ANALYTICAL STUDY CONDUCTED IN HYDERABAD
Dr. B .V. Jayanthi, Dr. Rajani Chandrashekar
In the contemporary world of advertising glitz, a celebrity becomes an inevitable and integral part. It is becoming more of a common feature of today’s brands to get advertised ...
THE NARRATOR CALLED ISHMAEL
DR INDRANI BORA BHUYAN
Herman Melville‟s Moby Dick is a novel which records the adventurous voyage of Captain Ahab in the quest of a particular whale with a white hump and a white forehead. This whale...
DEVELOPMENT OF ELECTRONIC MEDIA IN MIZORAM: AN INTERPRETATIVE STUDY
The present study is about the electronic media in the state Mizoram. Mizoram, a small state situated in the far flung corner of the country with a hilly terrain is no longer left...
REPRODUCTIVE HEALTH STATUS OF ADOLESCENT GIRLS- AN OVERVIEW OF INDIAN SCENARIO
Sowmya H, Mohan S Singhe
Despite the largest percent of the population being in the 10-19 age groups in India, the health needs of adolescents have not addressed adequately; particularly their reproductiv...
INDIA-TURKEY RELATIONS: CHALLENGES AND OPPORTUNITIES IN THE POST-COLD WAR ERA
ASSESSMENT OF QUALITY OF LIFE OF RETIRED POPULATION
K.K. Menlibayeva, Prof. L.L.Karp, Prof. A.Zh.Sharbakov, Prof. A.A.Dubitski, Prof. M.T.Abil...
Quality of life (QoL) is a concept that characterizes the material and spiritual comfort of human existence. In the medical sense, the term is associated with health. In Kazakhsta...
FRAMING THE PUBLIC DEBATE OVER THE CROSS-STRAIT ECONOMIC COOPERATION FRAMEWORK AGREEMENT
Hsiu Ching Ko
This study examines how frames were used in President Ma Ying-Jeou’s political discourse in the ECFA debate with Tsai, the Chairperson of the Democratic Progressive Party. Schol...
EFFECT OF PERSONALITY AND EMOTIONAL INTELLIGENCE ON ACADEMIC ACHIEVEMENT IN HINDI OF TRIBAL STUDENTS OF JHARKHAND
Dr Charlotte Regena John, Prof B G Singh
This research explores the effect of personality and emotional intelligence on academic achievement in Hindi of tribal students of Jharkhand. Personality, emotional intelligence, ...
FROM CHILD-WANDERING TO GUERRILLA-WARRIORS: ISLAMIC EXTREMISM AND THE BOKO HARAM RECRUITMENT IN NORTHERN NIGERIA
Dr Mike Omilusi
This essay describes the recruitment strategies being employed by the Boko Haram terrorist organisation, particularly among the children and youths in Northern Nigeria. These youn...
THE ROLE OF SECURITY FORCES IN ENSURING TRANSPARENT AND CREDIBLE ELECTION IN NIGERIA: A CASE STUDY OF EKITI STATE 2014 GUBERNATORIAL ELECTION
A M BABATOLA
The essence of democracy is the provision of free and fair election occasioned by adequate, reliable and informed security apparatus. Various elections have taken place in Nigeria...
EFFECTIVENESS ON TEACHING MATHEMATICS OF THE IN-SERVICE TRAINEES AT THE ELEMENTARY LEVEL IN CUDDALORE DISTRICT
Dr (Mrs) A Gracy
The goal of our government is to provide equal opportunity to all and it will remain as day dream unless problems associated with regular classroom are not overcome. It is a very ...
THE ROLE OF LANGUAGE IN CONSTRUCTING NATIONAL IDENTITY IN THE CONTEMPORARY ETHIOPIA
Amanuel Raga Yadate, Eba Teresa Garoma
This study tried to investigate to what degree language is used in marking national identities among the Ethiopian nations, and examine how the various nationalities perceive the ...
ANALYSIS OF INSTITUTIONAL REPOSITORY SOFTWARE IN ACADEMIC INSTITUTIONS IN INDIAN SCENARIO
Joshy Kuriakose, Dr. K Thandavamoorthy
Arbind Kumar Choudhary
IMPACT OF CREDIT ON PRODUCTION OF GREEN LEAF: A STUDY IN GOLAGHAT DISTRICT OF ASSAM
Miss Plabita Bhattacharyya
This paper examines the impact of credit on production of green leaf in Golaghat district of Assam. A sample of 136 growers has been selected through multistage sampling technique...
DEVELOPMENT OF DALIT WOMEN IN INDIA: PROBLEMS AND PROSPECTS
A COMPARATIVE STUDY ON LIFE SATISFACTION AMONG WORKING AND NON-WORKING WOMEN
Dr. Anshu Chauhan
The Present Study designed to find out the differences among working and non-working women on Life Satisfaction. The sample was comprised of 40 women [20 working and 20 non - wor...
CHALLENGES OF BANKING INDUSTRY IN INDIA ON THE ACCOUNT OF DIGITALIZATION OF BANKS
Dr. Jai Prakash
The banking industry is currently facing a precedence change as if moves towards digitization. Due to many technological revolutions in the banking field there are still challenges...
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