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The Role of the Customer Experience in Achieving Marketing Brilliance: An Applied Research in the Communication Companies Asiacell and Zain Iraq
A.L. Saida Owed Awni, Prof. Dr. Alaa Farhan Talib
Volume: 12 Issue: 4 2022
The aim of the research is to identify the impact of customer experience on marketing brilliance, as the research adopted the descriptive analytical approach by deriving hypotheses and testing them through a questionnaire distributed to (126) senior management and marketing department employees in Zain Iraq and Asiacell. Through the statistical programs )SPSS), (AMOS 23( . The results showed the validity of all the main hypothesis of the research, and based on that a set of conclusions were formulated that recommend the necessity of Zain Iraq and Asiacell to increase focus on marketers gaining a broad understanding of the market through accurate information and data in order to provide distinguished services that meet the needs and desires of customers renewed.
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