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E-ISSN : 2249 - 4642 | P-ISSN: 2454 - 4671
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The Mediating Role of Management by Walking around in Enhancing the Effect of Competitive Pressures on Strategic Renewal of Business Organization (Field Research in a Sample of Premium Class Hotels in Iraq
Prof. Dr. Salah Aldeen Awad Al-Kubaisy, Maha Fadhil Ibrahim
Volume: 12 Issue: 4 2022
The aim of the research is to identify the influence relationships between competitive pressures, management by roaming, and strategic renewal, as well as a statement of the mediating role of management by roaming in drawing features of the relationship of influence of competitive pressures in strategic renewal. The research included managers in premium class hotels (five stars) in Baghdad, as the research community represented (106) managers in the aforementioned hotels, which numbered (6) hotels. A sample of (99) respondents was selected. The questionnaire was the main tool for collecting data and information related to the respondents and the research variables. A set of statistical methods were used with the help of the SPSS statistical program, and the most prominent results were the existence of a significant effect relationship between the variables of the study pressures (competitiveness, management by roaming and strategic renewal), as well as a significant effect of competitive pressures in each of the management by roaming and strategic renewal separately And it was found that there is a partial mediation of management by roaming for the impact of competitive pressures in the strategic renewal. its results.
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