Abstract

Green Human Resources Management and its Relationship to Green Marketing Among the Employees of the University of Baghdad: Field Research at the University of Baghdad, College of Administration and Economics

Areej Faeq Abdel, Al-Zahraa Sabah Alchalabi

Volume: 13 Issue: 2 2023

Abstract:

This study aimed to demonstrate the impact of green human resources management on green marketing through a prospective study of the College of Administration and Economics / University of Baghdad affiliated with the Ministry of Higher Education and Scientific Research, as the research problem was crystallized by asking a number of questions, the most important of which (Is there a correlation and impact between the dimensions of green human resource management and green marketing?). This study aims to determine the impact of recruitment, selection, training, green development, evaluation, rewards, compensation, and green empowerment on green marketing. Nevertheless, the objective of this study was symbolized in identifying the extent to which green human resources management activities are applied in the college under investigation. Furthermore, data were collected using a survey based on the questionnaire, which consisted of (31) questions distributed to (66) individuals working in the upper, middle, and executive administrative levels in the researched college. Then, the hypotheses were tested based on the data collected from the answers of the research sample, and one of the most prominent findings of the study is the existence of a correlation and influence between the dimensions of green human resource management and green marketing. The results also showed the college's great interest in green human resource management and green marketing. Nevertheless, based on these results, the researcher presented the most important recommendations to enhance green human resource management in the college under study, and the most important of them is that the college administration must pay greater attention to green human resource management by working to adopt and pay attention to activities related to green human resource management and green marketing.

DOI: http://doi.org/10.37648/ijrssh.v13i02.065

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