Abstract

Strategic Attractiveness : Subject Review

Aisha Hammody Hashim, Hanan Safa Ali, Asst. Prof. Dr. Muthana Zahim

Volume: 13 Issue: 1 2023

Abstract:

Strategic attractiveness refers to the ability to strategically attract customers and partners through offering distinctive and innovative products and services, a strong reputation and brand, effective marketing strategies, delivering added value to customers, and the ability to interact and respond to customer needs, as well as collaborating with distinguished partners. These factors contribute to enhancing the organization's competitiveness and attracting more customers and opportunities. Organizations can enhance their success and achieve a competitive edge in the business market to ensure their sustainability. Furthermore, collaborating with partners and participating in industry networks can increase the organization's attractiveness and contribute to its market success. Effective risk management strategies can instill confidence in stakeholders by demonstrating the organization's ability to handle uncertainty and challenges. Attracting and retaining top talent is crucial, as skilled employees can drive innovation and operational excellence. Embracing technology and digitalization can make the organization more competitive and attractive, especially in today's fast-paced business environment. Additionally, the ability to scale operations efficiently as the business grows is important, as it demonstrates readiness for expansion and increased market share.

DOI: http://doi.org/10.37648/ijrssh.v13i01.052

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