Abstract

The Ideology of Nomenclature: Decoding Selected Government Scheme Titles through Cultural Studies

Vinod Kumar (Dr.)

Volume: 14 Issue: 4 2024

Abstract:

This paper attempts to explore the cultural and ideological significance embedded within the titles of various Indian government initiatives by analysing the names of prominent schemes, such as Make in India, Digital India, Skill India, Mera Yuva Bharat, Stand-Up India etc. This study seeks to uncover the underlying cultural narratives and values that these titles reflect. The selection of a scheme’s name is not just a trivial detail but holds the power to influence public perception and participation. It can invoke cultural pride, cite historical references, and align the scheme with national identity. Understanding these cultural nuances is crucial for appreciating the broader impact of government policies on society. A critical examination of various scheme titles can illuminate their cultural and ideological dimensions. By examining historical contexts, linguistic choices, and public reception, this paper aims to analyse government nomenclature’s cultural and ideological dimensions comprehensively. The findings could offer insights into how future initiatives can be named to foster greater societal connection, engagement, and national culture.

DOI: http://doi.org/10.37648/ijrssh.v14i04.004

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