Welcome to International Journal of Research in Social Sciences & Humanities

E-ISSN : 2249 - 4642 | P-ISSN: 2454 - 4671




Rajni Sharma, Dr. Abdul Bari Naik, Subita Sharma

Volume: 4 Issue: 2 2014


This paper focuses on the exploration of the tourist potentials in rural spaces in Kashmir Valley. Tourism as an industry has been flourishing and growing since time immemorial, but it has been in the last few decades that specific attention has started to be given to this smokeless industry. Tourism has emerged as an important as well as organized industry which scattered its benefits over large segments of the population. Kashmir Valley, known universally as the Paradise on Earth, is one of such regions of India which offers variety of experiences to the tourist. Thus there is every need to focus our attention to achieve the required prosperity, well-being and high quality of life for the people of the region, from the income generated in this sector (Tourism). Tourism growth potential can be harnessed as a strategy for Rural Development. The development of a strong platform around the concept of Rural Tourism is definitely useful for a country like India, where almost 74% of the population resides in its villages. The main focus of the work is to find out the importance of rural tourism in sustainable development of the region. Besides find out the important villages having enough tourist potentiality in the Lidder & Sind Catchment area. In this context some suggestions will be given so as to enhance rural tourism development in Kashmir Valley. Finally, brief conclusion will be given for development of rural tourism and betterment of the society and well-being in the Valley.

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