Abstract

REPRESENTATION OF PREGNANACY AND MOTHERHOOD IN MALAYALAM MAGAZINES

LIJIYA MANJU K.C., Dr. T. SASIDHARAN

Volume: 6 Issue: 1 2016

Abstract:

All societies have created and revoltingly continue to create stereotypic archetype of the ‘mother and motherhood’. And these become ideal for all societies. In most society famine and mother are combined to form a single representation of women. But the mother hood is about maternal desire, developing a bond with child, and establishing family. Most of the people will enter into the stage today or the very next future. Having an own baby is an important event in the life period of human, even though psychology gave a little focus to this area. The main aim of this particular study was to identify representation of the “pregnancy and motherhood” in four leading Malayalam magazines. They are: ‘Arogyam’, ‘Arogyamasika’,’ Vanitha’, and ‘ Grehalakshmi’. The qualitative research method of content analysis is used to collect information regarding this area of research. This particular study was carried out in Kerala. Because, compared to other states the people in Kerala are much high in their literacy rate. So these magazines were more closely related to the people of Kerala, and they had a direct influence on to the psyche of them. And the investigators have specifically recognized, various content present in these 14 articles, the professional background of the author, title of the article, the group which is targeted by the authorsand how matters are put forward in the best possible way.

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