Abstract

A SEMIOTIC ANALYSIS OF SELECTED NIGERIAN CHURCH LOGOS

Festus Moses ONIPEDE

Volume: 8 Issue: 1 2018

Abstract:

The study examined the semiotic analysis of selected Nigerian church logos. The study is concerned with the intended meaning the logos represent, the components of what the visual semiotic signs communicate and the design styles used by each designer of the church’s logo. The study examined ten Nigerian church logos using the social semiotic approach to multimodality, which was developed by Gunther Kress and Van Leeuwen ( 2006). We adopted this theoretical framework in the interpretation of visual communication. The churches use different signs to design their logos, which are peculiar to Christianity. The analysis of the logos shown that the logo designers used appropriate symbols and signs: that is, visual semiotic signs to communicate their intended messages , which centred on Jesus Christ. The logo designers used different styles to present their messages. Hence, the logos are designed to persuade, command, preach the gospel, and identify with people.

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