Abstract

EFFECTIVENESS AND EFFECT OF STRATEGIC FLEXIBILITY IN DEVELOPING SMART ORGANIZATIONS MODEL THROUGH STRATEGIC AGILITY FIELD STUDY IN MALAYSIA PETRONAS COMPANY / GHARRAF OIL FIELD

Shorooq Naayeem Al.saadawi, Dr. JalilKadhim Al .aardhy

Volume: 8 Issue: 3 2018

Abstract:

This study aimed to test the impact of both strategic flexibility and strategic agility in the development of smart organizations in Petronas Malaysia / Gharraf oil field in Iraq. And the development of a model for the study to achieve its objectives, the model is one of the three main variables of the study of the strategic flexibility as an independent variable and its dimensions (Resource flexibility , Capability Flexibility)which (Li et al: 2008) presented in his study, Strategic agility as an intermediate variable and its dimensions (planning, organization, personnel, technology) that (Oyedijo: 2012) presented in his study , and smart organizations as an dependent variable and its dimensions (continuous learning, generation of strategic alternatives, understanding of the environment) developed by (Matheson & Matheson: 2001) In their study, a number of hypotheses of correlation and influence were estimated The researcher used the analytical method in the study. The questionnaire was used in both Arabic and English as a main tool for collecting data from the sample of the study. The study sample included the working managers In the company represented by (the general manager and his assistants, heads of departments, executives and heads of divisions). 93 questionnaire forms were distributed and 84 forms were recovered, all of which are valid for analysis. The data were then analyzed and the hypotheses were tested using the appropriate statistical methods of statistical analysis (SPSS V.23) and AMOS.24. The results found that most of the hypotheses of the study were valid and based on it. The researcher put forward a number of conclusions, the most important of which is the existence of a strong correlation and influence between the three study variables. There is a direct and indirect effect between strategic flexibility and smart organizations by moderating strategic agility. The strategy movement is a vital role in the organization that enables it to respond to the uncertainty surrounding it, and recommends that the management of the company should be aware of the importance of the role of both strategic flexibility and the ease of the strategy and what can contribute to the activities that help develop the development C smart organizations, made a set of recommendations that can benefit the company in the long run.

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