Abstract

CONSUMER PREDILECTION FOR GREEN PRODUCTS WITH REFERENCE TO HOME APPLIANCE

Dr. Urvashi Mishra

Volume: 2 Issue: 1 2012

Abstract:

Green marketing process includes the activities that are designed to specify the human needs and wants by bringing eco-friendly friendly goods (Polonsky 1994: Soonthomsai, 2007). Different companies are the users of natural resources and are draining these resources in a large quantity. Protection of natural resources and prevention of the environment are the essential for the period. These present study aims to find out the reasons why people prefer eco- friendly products; The study is based on pragmatic data analysis of respondents from Vallabh Vidyanagar.

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