Abstract

ENVIRONMENTAL PROTECTION LAWS AND ECO-FRIENDLY MARKETING: CONSCIOUSNESS AMONG THE CONSUMERS OF AUTOMOBILES

Dr. Urvashi Mishra

Volume: 2 Issue: 1 2012

Abstract:

Global concern with environmental problems has intensified in the stir of the growth, in contrary human practices towards the environment in recent years as a result of the enormous population growth (MSEA, 2004).Concern about the effect of commercial activity on the environment has been an issue of erratic importance on society’s agenda. This paper is attempt to evaluating the awareness of environmental protection laws and benefits of eco-friendly marketing among the customers of automobile industry.

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