Abstract

THE ROLE OF SATIRICAL ENTERTAINMENT PROGRAMS IN SHAPING THE ATTITUDES OF THE POLITICAL PUBLIC

Dr. Ali Youda Salman

Volume: 9 Issue: 1 2019

Abstract:

The researcher aims to study the role of satirical entertainment programs and their role in shaping the attitudes of the political public. He conducted a survey of a sample of students from three universities (Baghdad University, Al-Rafidain University, Al-Ahlia University, Imam Kadhim College). Consisting of (600) single distributed among the three universities with (200) form for each university in the form of the intended sample, where the distribution of (100) form among students of scientific colleges and the same among students of humanitarian faculties (50) form for males in each college and (50) For females. The research problem of the study lies in the role played by satirical entertainment programs after one of the main media and communication systems to influence the social system in shaping the attitudes, attitudes and actions of individuals not by placing individuals, but as groups interacting with one another, presenting behavioral patterns in political participation (participation in demonstrations, Belonging to parties), and other cognitive knowledge (increasing or shaping their information and knowledge balance with regard to political issues), as well as political awareness (promotion or change of convictions) of the public towards issues and subjects that fall within the ambit The public's mama and priorities. While the aim of the research to reveal the role of entertainment programs sarcastic in shaping the attitudes and attitudes of the public / similar research on the political issues in Iraq. The study is descriptive research, and the curriculum is the survey method as a means to collect information on the status of individuals and their behavior and perceptions and trends, and most importantly explore the role of entertainment programs sarcastic in shaping the attitudes and attitudes of the public / similar research on the political issues in Iraq .. And the main conclusions concluded The researcher was the following: 1.The satirical entertainment programs play a large role in defining the subjects of different political issues. 2.The satirical entertainment programs offered in Iraqi satellite channels enrich the political knowledge of the sample through its satirical political debates on various issues, events and political issues. 3.The satirical entertainment programs prioritize the political issues of the public as a first stage, and then raise their awareness of these issues as a second stage, which makes these programs a force of great political impact. 4.The results of the analysis proved that there is no role for the satirical entertainment programs in motivating members of the public to belong to political parties and organizations, which is a kind of political participation, due to the negative image that these programs draw on political parties.

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