Abstract

EVALUATION OF PROMOTIONAL OPTIONS IN DEVELOPING THE REALITY OF IRAQI AIRWAYS

Eshrak Mohsin al – Jaafari, Alia Jawad Mohammed Ali

Volume: 9 Issue: 4 2019

Abstract:

The research is based on the company's keen interest in the promotional aspect of the service, namely the advertising and promotion of the service, which is reflected in the leadership of the company. The research started from a basic hypothesis to explore the relationship of importance between the search variables by analyzing the answers, the sample included 30 of the company's customers. Data and information were collected using questionnaire, personal interviews, as well as the field presence of the researcher. Data and information were analyzed using the statistical program (Spss_V.24), the arithmetic mean, and the importance ratio. The main conclusions reached by the research are that the company takes into account the promotion of advertising in an acceptable manner, which enhances the ability to lead the excellence and exclusivity by providing and defining the service to the customer. The need to increase the company's interest in the best way to improve the style of advertising the traditional service to an innovative announcement and to interest creative designers of creative ideas to provide advertising promotion service.

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