Abstract

THE APPLICATION OF VALUE CHAIN MODEL IN MUNICIPAL PROJECT MANAGEMENT (A CASE STUDY IN BAQUBA MUNICIPALITY DIRECTORATE)

Asst. Prof. Dr. Hala Hamed Majued, researcher Mona Mohammed Sabah

Volume: 9 Issue: 4 2019

Abstract:

The study aims to analyze the application of the value chain model in the project management process for the Directorate of Baquba Municipality to diagnose problems and constraints by identifying the strengths and weaknesses of the projects. Two projects were selected in the Directorate of Baquba Municipality for the purpose of this study (The construction of Mafraq Bridge in Diyala and the rehabilitation of Al-Quds-Muradiya road), and the projects which were selected are similar in the implementation method and have high costs and different years to find out the reasons for not completing them on time and the reasons for delays in the implementation of these projects. The case study method was used based on a checklist that was subject to arbitration by specialists to determine the weights of each paragraph of the study, and the information was collected through personal interviews, official documents and records of the department. The research reached a number of conclusions, the most important of which is the lack of use of value chain analysis tool in the management of the Directorate of the Municipality of Baquba to diagnose problems for projects scientifically, and relying on traditional (classical) methods in the evaluation of projects based on reports submitted to the stakeholders which do not help in revealing the strengths and weaknesses of projects. In addition, the Directorate of the Municipality of Baquba follows outdated and unchanged instructions, laws and regulations, and most of the projects are behind schedule due to a number of reasons the most prominent of them are the inaccuracy of the studies prepared for the projects in the planning aspects and the lack of commitment to the scale of quantities. The study came up with a set of recommendations, the most important of which is 1) the need to prepare special classification criteria by specialists for the Ministry of Housing and Reconstruction and for the Municipalities for contractors or companies, by developing evaluation criteria according to specific grades so as to facilitate the selection of the company or contractor when applying for projects, 2) and the need to review the laws, procedures and instructions periodically whenever necessary, especially those which hinder the implementation of projects by submitting them to the official authorities for the purpose of approving them, and finding solutions to make amendments that helps in attracting well established companies to work by providing financial and legal facilities that guarantee the rights of executing companies.

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