Abstract

THE IMPACT OF THE COMPANYS IMAGE ON THE VALUE OF THE CUSTOMER BY ADOPTING THE SOCIAL RESPONSIBILITY APPROACH APPLIED RESEARCH IN SOME IRAQI MOBILE PHONE COMPANIES

Mohamed Ibrahim Jawad, Prof. Dr. Saadoun Hamoud Al-Rabawi

Volume: 10 Issue: 1 2020

Abstract:

This research aims to keep abreast of the scientific developments of its main variables (image of the company, social responsibility and customer value), in addition to conducting a practical analysis to find out what the relationship between those variables and evaluate the results of the analysis according to the hypothesis of impact. The experts distributed the questionnaire, and many statistical methods were used. Based on the research and occupation of importance by the mobile phone companies, and based on that formulated a set of conclusions that recommend the adoption of social responsibility as a way to improve customer value by building the image of the company and improve in the minds of customers.

DOI: http://doi.org/10.37648/ijrssh.v10i01.010

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