Abstract

THE ROLE OF BUSINESS MODELS IN ORGANIZATIONAL REPUTATION CAPITAL: ANALYTICAL RESEARCH IN A SAMPLE OF PRIVATE COLLEGES IN BAGHDAD CITY

Ali Mowat Saad Al.Sudane, Hassan jamal Abdel Saheb

Volume: 10 Issue: 1 2020

Abstract:

Given the intensity of competition in the private higher education sector and the large number of private colleges and universities and the desire to upgrade the level of this sector, the researcher chose to apply this research. What is the nature of the relationship between these two variables? The importance of the research lies in forming clear visions for the society and the research sample about the main variables and its constituent dimensions. For the reputational capital of the organization, the research in the private higher education sector was applied to Al-Turath and AlRafidain faculties where the final research sample reached a total of (71) individuals. The researcher on a set of statistical tests such as (validation factor validation, test Alpha Kronbj, averages, standard deviation ...), the faculties of heritage and Mesopotamia University interested in business models and capital of organizational hearing and the dimensions of each, continue and increase support for all activities that Of his business Upgrading the concept of business models and the concept of a reputable organizational capital.

DOI: http://doi.org/10.37648/ijrssh.v10i01.036

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