Abstract

AN ANALYTICAL STUDY IN INVESTMENT, MARKETING AND MEDIA ACCORDING TO THE STRATEGIC ANALYSIS METHOD (SWOT) OF THE INTERNAL ENVIRONMENT OF IRAQI SPORTS CLUBS

Fadel Risan Faraj Al-Hamdani, Prof.Dr. Asaad Lazim Ali

Volume: 10 Issue: 2 2020

Abstract:

The importance of the research was demonstrated through the development of an analytical study of the reality of investment, marketing and media according to the strategic analysis method (SWOT) of the internal environment of Iraqi sports clubs, as there are several factors that led to many obstacles to sports investment and marketing and the identification of strengths and weaknesses and the most important challenges facing the internal environment. The researcher has used The survey method on the sample of the application sample from (154) forms representing the responses of the sample. The research sample was chosen randomly. A questionnaire was designed containing (2) axis containing several paragraphs that included many aspects of the internal environment according to the system (SWOC) and After distributing the questionnaire and collecting the results, the researcher reached the following conclusions. The sport clubs departments in Iraq have a weak level of the internal environment in investment, marketing and sports media.

DOI: http://doi.org/10.37648/ijrssh.v10i02.024

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