Abstract

THE ROLE OF KNOWLEDGE MANAGEMENT STRATEGIES IN ENHANCING THE CUSTOMER EXPERIENCE FIELD RESEARCH IN SOME IRAQI PRIVATE BANKS

Lect. Ahmed JadaanHammad, Prof. Dr. Salah Al-Deen Al-Kubaisy

Volume: 10 Issue: 3 2020

Abstract:

The purpose of the research is to keep abreast of the scientific developments of its main variables of the research (knowledge management strategies represented by the strategy of personalization and coding, and the customer experience), in addition to conducting a practical analysis to know the relationship between these variables and evaluating the results of the analysis according to the hypothesis of influence. The questionnaire was distributed according to form 78 to the sample banks for the research administrators and their assistants and heads of departments at the headquarters of the banks, (Baghdad, Commercial Iraq, North, United, Middle East, National, Credit, Gulf commercial , (And using (SMART PLS, 3) program. Accordingly, the research reached a set of conclusions that recommend the adoption of knowledge management strategies for the purpose of enhancing the customer experience.

DOI: http://doi.org/10.37648/ijrssh.v10i03.010

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