Abstract

THE IMPACT OF CONTINUOUS IMPROVEMENT PROCESS IN ACHIEVING TOURISM ORGANIZATIONAL EXCELLENCE - AN EXPLORATORY STUDY AT THE HIGH COMMISSION FOR HAJJ AND UMRAH IN IRAQ

Hussain Abbas Jaber, Assistant Professor Dunya Tariq Ahmed

Volume: 10 Issue: 4 2020

Abstract:

The philosophy of continuous improvement is a relatively recent management method that aims to improve the improvement of the level of performance and service provided in service institutions, and the study aims to demonstrate the level of use of tools for continuous improvement in (the High Commission for Hajj and Iraqi Umrah), as well as to explain the impact of adopting the requirements of continuous improvement and good application In order to achieve tourism organizational excellence. The problem of the study is summarized in the weakness of the authority's possession of the requirements and capabilities necessary to implement the approach to continuous improvement, and the importance of the study lies in promoting the concept of continuous improvement and its importance to achieve guest satisfaction. The questionnaire was used as a main tool to collect data that was distributed to a random sample of (155) individuals from (upper and middle departments) in the authority, and a set of statistical methods were used to find the level of importance of study variables and test the correlation relationship and influence of the independent variable (continuous improvement) In the dependent variable (organizational excellence) through the use of the statistical program (SPSS), the twenty-third edition and the statistical methods represented in (natural distribution test, percentages, arithmetic mean, standard deviation, difference coefficient, simple correlation coefficient "pearson", simple regression coefficient, Multiple regression coefficient), and after (planning) was the most influential in organizational excellence The most prominent conclusions were: Support and commitment of senior management in applying the approach to continuous improvement and its inclusion in the strategic plan of the Authority. The study reached a set of recommendations, perhaps the most prominent of them: the need to take advantage of the feedback in order to take corrective measures for all deviations from the plans in place

DOI: http://doi.org/10.37648/ijrssh.v10i04.011

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