Abstract

THE IMPACT OF THE ENTREPRENEURIAL CAPABILITIES OF TOURISM HUMAN RESOURCES IN THE PERFORMANCE EVALUATION PROCESS APPLIED IN A SAMPLE OF TOURISM COMPANIES REGISTERED ON THE IRAQI STOCK EXCHANGE

Rawad Hekmat Elias, Assistant Professor Dr. Dunya Tariq Ahmed

Volume: 10 Issue: 4 2020

Abstract:

The aim of the research is to determine the impact of the entrepreneurial capabilities of tourism human resources and their dimensions (risk, self-confidence, need for achievement, independence and responsibility, initiative, creativity) in assessing the performance of employees of tourism companies listed on the Iraqi Stock Exchange, the availability of leadership capabilities among managers in tourism companies is necessary to motivate and guide working individuals to provide the best when performing their duties. In order to find out about this role, the following question was asked: (Does the level of entrepreneurial capabilities of tourism human resources have an impact on the performance of individuals in the researched tourism companies?) In order to achieve the objective of the study, a deliberate sample of (63) managers from the upper and middle departments (members of the board, commissioner, department manager, division manager) was selected in three tourism companies registered on the Iraqi Stock Exchange, The research relied on questionnaires as a key tool for data collection, as well as field visits and interviews conducted by the researcher. To analyses the data, the statistical analysis program SPSS-V.25 and Amos-V.25 were used, and the study reached a set of conclusions, the most important of which was, self-confidence, creativity and initiative have the greatest impact on performance evaluation among the entrepreneurial capabilities of tourism human resources, The study presented a set of recommendations, the most important of which was to enhance self-confidence, creativity and initiative to raise the efficiency of performance among employees in tourism companies registered on the Iraqi Stock Exchange through the managers instill a sense of importance among employees in the tourism organization and support creative ideas that raise the value of work and initiative in creating services that meet the needs of customers before competitors. By retaining these capabilities and working to keep them in the tourism companies in order to achieve the outstanding performance of their employees and to reach competitive superiority in the tourism market. Keywords: Entrepreneurial Capabilities of Tourism Human Resources, Performance evaluation

DOI: http://doi.org/10.37648/ijrssh.v10i04.012

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