Abstract

The Situated Meaning of Discourse in American Presidential Campaign Slogans: A Discourse Analysis Study

Asst.Lect. Hayder Hameed Githeeth, Asst.Lect. Dhurgham Mageed Abdzaid

Volume: 10 Issue: 4 2020

Abstract:

Slogans are short statements that are used by candidates in election campaigns . These statements are formed in a smart way to attract people's attention and persuade them to vote for . The study contains a number of slogans about different American presidents in different periods of time . The analysis of data has focused on three parts , the figured worlds , situated meaning and context . The study has reached out that the words in slogans have specific meanings according to specific contexts and this creates the figured world in audience's mind and convince them to vote for .

DOI: http://doi.org/10.37648/ijrssh.v10i04.037

Back Download

References

• Paul , Baker ., and Sibonile, Ellece. 2011 . Key Terms in Discourse Analysis . Continuum : New York .
• Adrian ,Beard .2000. The Langauge of Politics . Routledge : New York .
• Bloommaert , J . (2005). Discourse . Cambridge : Cambridge University Press .
• Paul , Chilton. 2004. Analyzing Political Discourse . Routledge : London .
• David , Crystal. 2003. A Dictionary of Linguistics and Phonetics . Blackwell : Oxford .
• David , Crystal. 2004. The Cambridge Encyclopedia of the English Language. Cambridge: Cambridge University Press.
• Marta , Dynel. 2009. Advances in Discourse Approaches . Cambridge Newcastle .
• Vyvyan , Evans., and Melanie, Green. 2006. Cognitive Linguistics : An Introduction . Edinburgh: Edinburgh University Press
• James, paul , G . (2005) . An Introdcuction to Discourse Analysis . Routledge : New york .
• James, paul , G. (2011) . An Introduction to Discourse Analysis : Theory and Method . Routledge : New york .
• James, paul , G. (2011) . How to do Discourse Analysis . Routledge : New york .
• Rod , Hague ., Martin , Harrop ., and Shaun Breslin. 1998. Comparative Government and Politics : An Introduction , Basingstoke , Macmillan , 4th edn.
• BARBARA , JOHNSTONE . 2008 . Discourse Analysis . Blackwell : Oxford .
• Geoffrey , N. Leech. 1966. English in Advertising. London: Longman.
• Lirola , Martinez M.' Multimodal analysis of a sample of political posters in Ireland during and after the Celtic Tiger' ISSN 0718 0934(2015) ,web 21 august .
• Brain , Paltridge . ( 2012) . Discourse Analysis . Bloomsbury : London .
• STUBBS Michael, 1983. Discourse Analysis: The Sociolinguistic Analysis of Natural Language. Oxford: Basil Blackwell.
• Tuija Virtanen , T. and Helena H. (2005). ' Persuasion across Genres ' . (2005). Persuasion across Genres . John Benjamins : Philadelphia. . PP.5
• Wardhaugh, Ronald . 2006. An Introduction to Sociolinguistics. Blackwell , London.
• Henry G., Widdowson . 2011 . Discourse Analysis . Oxford : Oxford University Press .