Abstract

The Role of The Image in The Electoral Campaigns: A Field Study on Voters in The City of Erbil, For the Parliamentary Elections That Were Held on September 30, 2018 In the Kurdistan Region

Hawraa Adnan Faeak, Abeer Mahmood Jabar Al-rubaye

Volume: 10 Issue: 4 2020

Abstract:

The image has great importance in all fields such as media , political and advertisement fields .The axis of importance are distributed on various bases according to the nature of employment it witnessed .The image is considered as a new language in which it acquired the energy of the vision .the image has its political , psychological , cultural media and moral dimensions after the great development which the image witnessed in still and motion images types . The image is considered indirect and non articulated communication mean .It is one of the most important advertisement mean used in propaganda campaigns which the candidates depend on in their election campaigns .The importance in election images has increased during recent years where the cities and governorates of Kurdistan of Iraq Province witnesses increased interest in this advertisement mean and the interest in it increased in quality and quantity where the candidates began to compete by the size of images and the types of materials it made from as well as they compete in showing them in artistic attractive form that bring the voters sights .The study problem is in the big transform in the elections campaigns in mechanisms and use of image as it becomes almost a gallery for the voters meanwhile the image may not achieve its required role which is the candidate wining .Thus this images become a waste of money as well as a negative consequences resulted from this events that the two researchers attempt to reach through this study . This research includes three enquiries : The first enquiry includes the methodology frame of the research .The second includes the theoretical study and the third discusses the field study ,study and analyze the numbers , reach to results and then introduce many suggestions , recommendations in the research

DOI: http://doi.org/10.37648/ijrssh.v10i04.040

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