Abstract

The Growth of E-Marketing Under Covid-19 Social Distancing: Analytical Descriptive Study in Alzaidy Commercial Company for Electronic Marketing, Iraq

Ali A. Sulaiman, Meysam Shirkhodaie, Nibras Ayad Muhsin

Volume: 12 Issue: 1 2022

Abstract:

This study shows the social distancing as an independent variable (with its two dimensions: Quarantine and work lockdown), by presenting its effect in growing electronic Marketing, which represents the dependent Variable (with its four dimensions: Social media marketing (SMM) search engine marketing (SEM), E-mail marketing, and internet advertising). The study applied in Alzaidi electronic marketing in Iraq. The researchers used the analytical descriptive method to analyze the case, the sample of the study was (62). The researchers used the (SPSS) package for data analysis through (Sarton, Standard Deviation, Spearman-Brown, value T). the study conclusions approved that the Social distancing under COVID-19 Pandemic had a big impact on growing electronic marketing.

DOI: http://doi.org/10.37648/ijrssh.v12i01.007

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