THE SON

Arbind Kumar Choudhary

RELEVANCE OF FRED PRINCIPLE TO CELEBRITY ENDORSEMENT : AN ANALYTICAL STUDY CONDUCTED IN HYDERABAD

Dr. B .V. Jayanthi, Dr. Rajani Chandrashekar

In the contemporary world of advertising glitz, a celebrity becomes an inevitable and integral part. It is becoming more of a common feature of today’s brands to get advertised ...

THE NARRATOR CALLED ISHMAEL

DR INDRANI BORA BHUYAN

Herman Melville‟s Moby Dick is a novel which records the adventurous voyage of Captain Ahab in the quest of a particular whale with a white hump and a white forehead. This whale...

DEVELOPMENT OF ELECTRONIC MEDIA IN MIZORAM: AN INTERPRETATIVE STUDY

Irene Lalruatkimi

The present study is about the electronic media in the state Mizoram. Mizoram, a small state situated in the far flung corner of the country with a hilly terrain is no longer left...

REPRODUCTIVE HEALTH STATUS OF ADOLESCENT GIRLS- AN OVERVIEW OF INDIAN SCENARIO

Sowmya H, Mohan S Singhe

Despite the largest percent of the population being in the 10-19 age groups in India, the health needs of adolescents have not addressed adequately; particularly their reproductiv...

INDIA-TURKEY RELATIONS: CHALLENGES AND OPPORTUNITIES IN THE POST-COLD WAR ERA

SABIR KHAN

ASSESSMENT OF QUALITY OF LIFE OF RETIRED POPULATION

K.K. Menlibayeva, Prof. L.L.Karp, Prof. A.Zh.Sharbakov, Prof. A.A.Dubitski, Prof. M.T.Abil...

Quality of life (QoL) is a concept that characterizes the material and spiritual comfort of human existence. In the medical sense, the term is associated with health. In Kazakhsta...

FRAMING THE PUBLIC DEBATE OVER THE CROSS-STRAIT ECONOMIC COOPERATION FRAMEWORK AGREEMENT

Hsiu Ching Ko

This study examines how frames were used in President Ma Ying-Jeou’s political discourse in the ECFA debate with Tsai, the Chairperson of the Democratic Progressive Party. Schol...

EFFECT OF PERSONALITY AND EMOTIONAL INTELLIGENCE ON ACADEMIC ACHIEVEMENT IN HINDI OF TRIBAL STUDENTS OF JHARKHAND

Dr Charlotte Regena John, Prof B G Singh

This research explores the effect of personality and emotional intelligence on academic achievement in Hindi of tribal students of Jharkhand. Personality, emotional intelligence, ...

FROM CHILD-WANDERING TO GUERRILLA-WARRIORS: ISLAMIC EXTREMISM AND THE BOKO HARAM RECRUITMENT IN NORTHERN NIGERIA

Dr Mike Omilusi

This essay describes the recruitment strategies being employed by the Boko Haram terrorist organisation, particularly among the children and youths in Northern Nigeria. These youn...

THE ROLE OF SECURITY FORCES IN ENSURING TRANSPARENT AND CREDIBLE ELECTION IN NIGERIA: A CASE STUDY OF EKITI STATE 2014 GUBERNATORIAL ELECTION

A M BABATOLA

The essence of democracy is the provision of free and fair election occasioned by adequate, reliable and informed security apparatus. Various elections have taken place in Nigeria...

EFFECTIVENESS ON TEACHING MATHEMATICS OF THE IN-SERVICE TRAINEES AT THE ELEMENTARY LEVEL IN CUDDALORE DISTRICT

Dr (Mrs) A Gracy

The goal of our government is to provide equal opportunity to all and it will remain as day dream unless problems associated with regular classroom are not overcome. It is a very ...

THE ROLE OF LANGUAGE IN CONSTRUCTING NATIONAL IDENTITY IN THE CONTEMPORARY ETHIOPIA

Amanuel Raga Yadate, Eba Teresa Garoma

This study tried to investigate to what degree language is used in marking national identities among the Ethiopian nations, and examine how the various nationalities perceive the ...

ANALYSIS OF INSTITUTIONAL REPOSITORY SOFTWARE IN ACADEMIC INSTITUTIONS IN INDIAN SCENARIO

Joshy Kuriakose, Dr. K Thandavamoorthy

IMPACT OF CREDIT ON PRODUCTION OF GREEN LEAF: A STUDY IN GOLAGHAT DISTRICT OF ASSAM

Miss Plabita Bhattacharyya

This paper examines the impact of credit on production of green leaf in Golaghat district of Assam. A sample of 136 growers has been selected through multistage sampling technique...

DEVELOPMENT OF DALIT WOMEN IN INDIA: PROBLEMS AND PROSPECTS

T.Brahmanandam

12/12/2015

A COMPARATIVE STUDY ON LIFE SATISFACTION AMONG WORKING AND NON-WORKING WOMEN

Dr. Anshu Chauhan

13/12/2015

The Present Study designed to find out the differences among working and non-working women on Life Satisfaction. The sample was comprised of 40 women [20 working and 20 non - wor...

CHALLENGES OF BANKING INDUSTRY IN INDIA ON THE ACCOUNT OF DIGITALIZATION OF BANKS

Dr. Jai Prakash

15/12/2015

The banking industry is currently facing a precedence change as if moves towards digitization. Due to many technological revolutions in the banking field there are still challenges...

A COMPARATIVE STUDY OF SOCIO-GENIC-NEED SATISFACTION, CONFIDENCE LEVEL AND STUDY HABITS OF STUDENTS PURSUING CONVENTIONAL AND JOB-ORIENTED COURSES

Usman Musa Abdullahi, Dr. Sapna Bansal

2015-12-17

This research paper aims to compare socio-genic-need satisfaction, confidence levels, and study habits among students pursuing conventional academic courses versus job-oriented cou...

USE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN UNIVERSITY LIBRARIES OF RAJASTHAN WITH REFERENCE TO INFORMATION ACCESS AND COMMUNICATION: A CRITICA...

Prakash Chand Meena, Dr. Dalbir Singh

2015-12-17

The integration of Information and Communication Technology (ICT) in university libraries has transformed the way information is accessed and communicated. This paper critically ex...

ELECTRONIC RESOURCES AND THEIR IMPACT ON SELECTED ARTS AND SCIENCE COLLEGE LIBRARIES IN CHENNAI: A STUDY

V. Viswanathan, Dr. I. Sasirekha

2015-12-18

This study explores the impact of electronic resources on arts and science college libraries in Chennai. By examining the adoption, utilization, and outcomes associated with digita...